December was a fruitful month for YGM, as we successfully participated in two important international exhibitions: ISPO in Germany and BIOT in Russia. These exhibitions provided us with valuable opportunities to showcase our latest reflective materials and to connect with potential customers in the fields of sporting products and occupational safety.
ISPO , Germany (December 3th-5th, 2024)
In the first week of December, YGM participated in ISPO MUNICH, the world’s leading sporting goods and fashion exhibition held at the Munich Exhibition Center. YGM was located at booth A2-112 (No. 4) and attracted a large number of visitors, including industry experts, potential customers and collaborators. At the exhibition, we displayed a series of innovative reflective materials designed for the outdoor sports and fashion industries, such as reflective fabrics and reflective HTV. These products are designed to improve the visibility and safety of outdoor enthusiasts and meet the growing demand for high-performance, safety-oriented sports equipment. This exhibition not only demonstrated the application and versatility of our reflective materials in sporting goods, but also was an excellent opportunity to directly contact global distributors, learn about the latest industry trends, and establish connections with industry leaders.
BIOT, Russia (December 10th-13th, 2024)
Following the success of the ISPO exhibition in Munich, YGM continued to exhibit at the BIOT exhibition in Moscow in December, which was held at Crocus Expo Hall 1, Booth 1C3-2. BIOT is well-known for its focus on labor protection and workwear, providing a professional platform to showcase our professional series of safety garments and various types of reflective materials, especially attracting professionals in the labor safety market. These reflective safety garments are designed for workers in various industries, providing significant visibility and safety in low-light conditions. Our participation in the BIOT exhibition has received a positive response, established valuable contacts with professional occupational safety companies in Russia and internationally, and opened the door to new business relationships and distribution channels.
Conclusion
Participating in ISPO MUNICH and BIOT Russia has enabled YGM to consolidate its brand presence in the reflective materials market – from outdoor enthusiasts in Germany to safety-conscious professionals in Russia. We will prioritize follow-up communications with potential customers discovered at both shows. Our sales team will work to convert these leads into concrete partnerships and expand YGM’s presence in the global reflective materials market. We will also analyze the market insights gained from these events to improve our product development and marketing strategies for future success. Stay tuned for further developments and upcoming events from YGM, as YGM continues to add luster to safety and fashion with our cutting-edge reflective materials.
——Hailey Hong
